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| 1 | The content of the article points to a fragment of contemporary language personality vocabulary, which reflects the basic knowledge of literature study. The specificity of terms of literature study is connected with their interdisciplinary character. The place of “naive study of literature” in vocabulary is researched on the basis of “The Russian Associative Dictionary” data and associative experiments. The connection between “naive literature study” and a language speaker cultural literacy and their communicative competence is examined. | 1002 | ||||