VERBAL AND NONVERBAL MEANS OF IMPLEMENTING THE STRATEGY OF DISTRUST IN THE COMMENTS OF YOUTUBE USERS (BY THE MATERIAL OF THE COMMENTS TO VIDEOS ABOUT THE “DIE CORONA-WARN-APP”)
DOI: 10.23951/1609-624X-2021-4-67-74
Introduction. In order to describe modern practices of verbal communication used in various spheres of personal and institutional communication, it is relevant to analyze communicative strategies and tactics carried out within the framework of discursive and pragmalinguistic studies of modern linguistic material. Internet communication provides a wide range of opportunities for the analysis of speech strategies within this type of discourse. The aim of the work is the analysis of verbal and nonverbal means of implementing the strategy of distrust in online comments on YouTube. Material and methods. The materials of the study are 43 comments to 14 videos about the German mobile application called “Die Corona-Warn-App”. The randomly selected comments were subjected to contextual, semantic and pragmalinguistic analysis. Results and discussion. We can define an online comment as a genre of public discussion, a multimedia phenomenon that functions as a sociocultural tool significantly contributing to shaping public opinion and as a means of linguistic construction of social reality. The speaker’s intention or attitude towards a certain object of reality is expressed with the help of various communication strategies and tactics. Taking into account the criterion “communication balance” we can distinguish two groups of communication strategies: cooperative and noncooperative (cooperation and confrontation strategies). Conclusion. Strategy of distrust is considered as an assertive communication strategy and is based on the evaluation criterion which differentiates the speaker’s attitude according to the “good-bad” scale. Thus, a speaker evaluates a certain event or an object on the basis of its relation to “normality”. By means of this strategy a speaker can express criticism and skepticism in relation to a particular event or phenomenon. This strategy includes a set of tactics: exaggeration, intimidation, allusions, ridicule etc. In online comments strategy of distrust is expressed by various verbal and nonverbal means which can be used both separately and in certain combinations. Examples of verbal means include allusions to negative historical and social phenomena, words with negative connotation, obscene language and various stylistic devices that emphasize the negative attitude of commenters towards the topic. Nonverbal means include capitalization, excessive use of exclamation marks and emojis.
Keywords: internet discourse, online comment, communication strategies and tactics, strategy of distrust, verbal and nonverbal means, the German language
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Issue: 4, 2021
Series of issue: Issue 4
Rubric: GERMANIC LANGUAGES
Pages: 67 — 74
Downloads: 637