SPECIFIC CHARACTER OF RECREATIONAL FUNCTION IN DISCOURSE OF CONVERGENT RADIO
DOI: 10.23951/1609-624X-2020-5-42-47
Introduction. This work explores the recreational function of Media also recognized as the recreational function, hedonistic function, function of mental regulation, function of emotional release, etc. by various sources. We suppose that modern media mostly pursue hedonistic aspects of broadcasting as the changed structure and new conditions of functioning increased consumer’s component of address activity. Aim and objectives. The aim of this article is to describe the specifics of the entertainment function of the media in the discursive space of convergent radio. The object of research is the discursive practice of convergent radio. Material and methods. The article considers new forms of media communication that are significant in the aspect of those technological and socio-cultural changes that led to the emergence of convergent radio. Based on the material of web pages and social network versions of radio channels, the discursive mechanisms for the implementation of the entertainment function are analyzed. On the basis of the theoretical provisions of discourse analysis and social semiotics, an assumption is made about the hedonistic nature of the entertainment function of convergent radio. Results and discussion. The work investigates the specialty of the hedonistic function of modern radio discourse. Texts from radio websites and social network versions of entertaining radio channels served as material. From the position of modern semiotics and discourse analysis, the main communicative models between the subjects of discourse, which are formed on the borders of hedonistic strategy of radio, are allotted. A big role was played by advertising discourse and PR both integrated into communication practice by strategies of radio which pursue consumer’s ideology of modern media. Conclusion. Thus the interaction of radio discourse, advertising discourse, and PR provides hedonistic effects of (targeted attention) and participation: based on action and semiotic codes the addressee forms a convenient psychoemotional area of their identity – the consumer of high-quality media products, the user of various services that replace social institutions such as libraries, cinemas, hobby clubs, etc.. In this case the interactive user shows the necessary activeness (for discourse practice) in choosing recreational products and engagement in consumption of such.
Keywords: discourse of convergent radio, discursive interactions, communication and action hedonism of radio discourse, consumer’s ideology
References:
1. Maklyuen M. G. Ponimaniye media: vneshneye rasshireniye cheloveka [Understanding of man: human external expansion]. Moscow, Kuchkovo pole Publ., 2018. 464 p. (in Russian).
2. Van Deyk T. A. Diskurs i vlast’: Reprezentatsiya dominirovaniya v yazike i kommunikatsii [Discourse and power: Representation of dominance in language and communication]. Moscow, Librokom Publ., 2013. 344 p. (in Russian).
3. Fillips L., Yorgensen M. V. Diskurs-analiz: Teoriya i metod [Discourse analysis: theory and method]. Harkiv, Gumanitarniy tsentr Publ., 2004. 336 p. (in Russian).
4. Rezanova Z. I., Yermolenkina L. I., Kostyashina Ye. A. et al. Kartiny russkogo mira: sovremenniy mediadiskurs [Pictures of the Russian worlds: modern discourse of media]. Ed. Z. I. Rezanova. Tomsk, ID SK-S Publ., 2011. (in Russian).
5. Kress G., van Leeuwen T. Multimodal Discourse: The Modes and Media of Contemporary Communication. Arnold: London, 2001.
6. Bart R. Ritorika obraza. Izbrannyye raboty: Semiotika, Poetika [Rhetoric of image. Selected works: Semiotic, Poetic]. Moscow, Progress Publ., 1989. Pp. 297–318 (in Russian).
7. Mal’kovskaya I. A. Znaki kommunikatsii. Diskursivnyye matritsi [Signs of communication. Discursive matrixes]. Moscow, Kom-Kniga Publ., 2005. 240 p. (in Russian).
8. Prokhorov Ye. P. Vvedeniye v teoriy zhurnalistiki: uchebnoe posobiye [Introduction in theory of journalism: teaching aid]. Moscow, RIP-kholding Publ., 2002. 322 p. (in Russian).
9. Zasurskiy Ya. N. (ed.) Sredstva massovoy infornatsii Rossii: uchebnoe posobiye [Media of Russia: teaching aid]. Moscow, Aspekt Press Publ., 2008. 380 p. (in Russian).
10. Kubryakova N. A. Printsip kommunikativnogo gedonisma v zhanre chat-kommunikatsii [Principle of communicative hedonism in chat communication]. Chelyabinsk State University Journal. Filologiya. Iskusstvovedeniye, 2013, no. 4 (295), issue 75, pp. 60–65 (in Russian).
11. Popova D. A. Sposoby reprezentatsii sub’’ektnosti tsifrovoy lichnosti v zhanre internet-kommentarii. Avtoref. dis. kand. filol. nauk [Ways of representing subjectivity of digital information in chat ofInternet comment. Abstract of thesis cand. philol. sci.]. Ulan-Ude, 2017. 27 p. (in Russian).
12. Bakanov A. A. Bentam [Bentam]. Noveyshiy filosofskiy slovar’ [New philosophic dictionary]. Minsk, Knizhniy Dom Publ., 2003. 1280 p. (in Russian).
13. Eco U. Otsutstvuyshaya structura. Vvedeniye v semiologiyu [Missing structure. Introduction in semiology]. Saint Petersburg, Symposium Publ., 2004. 544 p. (in Russian).
14. Chernyavskaya V. E. Tekst v medial’nom prostranstve [Text in medial space]. Мoscow, Librokom Publ., 2013. 232 p. (in Russian).
15. Zaretskaya Ye. N. Delovoye obshcheniye: v 2 t. T. 2 [Business conversation: in 2 volumes. Vol. II]. Moscow, Delo Publ., 2002. 720 p. (in Russian).
( 401.22 kB ) 
( 394.76 kB )
Issue: 5, 2020
Series of issue: Issue 5
Rubric: TOPICAL ISSUES OF RUSSIAN STUDIES
Pages: 42 — 47
Downloads: 616