BASIC COMMUNICATION TACTICS IN THE PUBLIC SPEECH OF A FEMALE POLITICAN (BY THE EXAMPLE OF HILLARY CLINTON’S CAMPAIGN SPEECH)
DOI: 10.23951/1609-624X-2017-6-39-43
The article aims to clarify the concept of “political discourse”, its definition, structure and its place among other discourse types. Political discourse in this article is considered as a complex of all speech acts used in the political debates, and it can also be interpreted as a complex of rules of social relations which have their own traditions, and have been tested by many years of experience. The article describes politician’s verbal impact on the public from a gender perspective, and characterizes typical traits of a female politician. Verbal impact can include different methods and tactics used by the orators to influence and persuade the audience. However, these influence tactics differ from individual to individual in their effectiveness, as well as across gender. The article presents different types of the communication tactics (contact-establishing tactics, self-presentation tactics, communication tactics, accusation tactics and «play in figures» tactics) by the example of Hilary Clinton’s campaign speech – the Democratic Party’s nominee for President of the Unites States of America in the 2016 election. With the help of these tactics Hilary Clinton has a possibility not only to establish contact with the audience, but also she can influence people’s emotions, feelings, and can induce public to act.
Keywords: political communication, election speech, political discourse, communicative tactics, politician’s speech portrait
References:
1. Kuz’mina S. V. Politicheskiy diskurs kak neot’’emlemaya chast’ politicheskoy kommunikatsii [Political discourse as an integral part of political communication]. Izvestiya Saratovskogo universiteta – Izvestiya of Saratov University, 2011, vol. 11, no. 2 (124), pp. 54–56 (in Russia).
2. Chudinov A. P. Politicheskaya lingvistika (obshchiye problemy, metafora): ucheb. posobiye [Political Linguistics (general problems, metaphor): study guide]. Yekaterinburg, Ural humanities institute Publ., 2003. 194 p. (in Russia).
3. Baranov A. N. Ocherk kognitivnoy teorii metaphory [Sketches on cognitive theory of metaphor]. Russkaya politicheskaya metaphora (materialy k slovaryu) [Russian political metaphor (the materials to the dictionary)]. Moscow, 1991. 64 p. (in Russian).
4. Diyk T. A. van. Yazyk. Poznaniye. Kommunikatsiya [Language. Cognition. Communication]. Blagoveshchensk, BGK im. Baudouin de Courtenay, 2000. 308 p. (in Russian).
5. Bakhtin M. M. Estetika slovesnogo tvorchestva [Aesthetics of verbal creativity]. Moscow, Iskusstvo Publ., 1986. 445 p. (in Russian).
6. Yankovskaya I. V. Otlichitel’nye cherty zhenskogo politicheskogo diskursa [Distinctive features of feminine political discourse]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta – Vestnik of Moscow State Linguistic University, 2011, no. 21 (627), pp. 211–219 (in Russian).
7. Klyuyev E. V. Rechevaya kommunikatsiya: uchebnoye posobiye [Speech communication: textbook]. Moscow, Ripol Klassik Publ., 2002. 320 p. (in Russian).
8. Hillary Clinton’s Speech on Donald Trump and national Security. URL: http://time.com/4355797/hillary-clinton-donald-trump-foreign-policyspeech-transcript/ (accessed 20 December 2016).
9. Encyclopedia.com URL: http://www.encyclopedia.com/social-sciences/applied-and-social-sciences-magazines/self-presentation (accessed 22 December 2016).
10. Amatov A. M. Politicheskiy diskurs i apologiya nepopulyarnogo resheniya [Political discourse and apologia of unpopular policies]. Politicheskaya lingvistika – Political Linguistics, 2011, no. 2, 17 p. (in Russia). URL: http://cyberleninka.ru/article/n/politicheskiy-diskurs-i-apologiyanepopulyarnogo-resheniya (accessed 24 December 2016).
Issue: 6, 2017
Series of issue: Issue 6
Rubric: COGNITIVE-DISCURSIVE AND COMPUTER LINGUISTICS
Pages: 39 — 43
Downloads: 874