PECULIARITIES OF SELF-IDENTITY PROCESS IN THE VIRTUAL DISCOURSE
The article describes two basic strategies of a man’s self-presentation in the virtual discourse: virtual reconstruction of social identity and virtual reconstruction of personal identity. The peculiarities of gaining identity and nomination strategies, as exemplified by open letters presented on special sites, are described. Despite the inherent anonymity and carnivalization of communication process in the virtual discourse allowing transformation using speech masks and visual images, authors of the open letters voluntary refuse anonymity and desire to exhibit “Real Self”, emphasize the value of individuality, save the unique face in the era of total globalization. It is explained by the fact that open letters are ego-texts, bound by the author “Self”, which acts as the center of generating ideas, feelings and actions. It is concluded that the leading strategy for the authors of the open letters in the virtual discourse is virtual reconstruction of personal identity.
Keywords: self-identity, virtual reconstruction of social identity, virtual reconstruction of personal identity, open letter, anonymity, self-nomination
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Issue: 5, 2015
Series of issue: Issue 5
Rubric: SCIENCE AND EDUCATION IN THE FIELD OF INTERDISCIPLINARY RESEARCH
Pages: 123 — 127
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