SPECIAL FEATURES OF CORRELATION BETWEEN PUNCTUATION MARKS AND GRAPHICAL MEANS IN ADVERTISING TEXTS
The paper presents the results of a study that explores the specific features of punctuation marks usage determined by the graphic design of advertising texts. The study is based on the data collected in the period of 2008–2016 from a variety of sources: commercial advertising texts from federal and regional newspapers and magazines, advertising leaflets, and banner advertisements from the Internet. The outcome is the systematization of examples of meaningful correlation between punctuation marks and graphical means (punctuation-graphical devices) as well as the description of the cases of punctuation marks displacement by graphical means.
Keywords: advertising text; paragraphemics; metagraphemic and paragraphemic means; punctuation-graphical devices; omission of punctuation marks
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Issue: 7, 2016
Series of issue: Issue 7
Rubric: ACTUAL PROBLEMS OF RUSSIAN STUDIES
Pages: 130 — 137
Downloads: 828