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Home Issues 2015 Year Issue №3 QUALITY OF EDUCATION AS A FACTOR OF FORMING OF ATTRAKTIV IMAGE OF PEDAGOGICAL UNIVERSITY
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Яндекс.Метрика

QUALITY OF EDUCATION AS A FACTOR OF FORMING OF ATTRAKTIV IMAGE OF PEDAGOGICAL UNIVERSITY

Shvabauer Olga Aleksandrovna, Sannikova Irina Gennadyevna

Information About Author:

In the competitive environment of the educational institutions modern University should undertake targeted efforts to attract applicants and increase the number of students, on the example of Tomsk state pedagogical university. The main direction of the activity of the formation the University chose the improving of the quality of education. The article discusses the basic criteria and indicators of attractive image of the University, as well as prospects for further improvement in this direction. The aspects of this problem attracts to its solution positions of different scientific areas – Economics and economic theory, management, psychology, statistics, sociology. Studies have shown that the quality of specialist training in the institution must be considered as the ability of the educational system to meet the needs of the labour market for specialists with relevant expertise, on the one hand, and person’s needs in obtaining competitive knowledge, on the other.

Keywords: image, pedagogical university, competitive ability

References:

1. Lankin V. G., Lankina E. E. Mezhdulichnost’yu i professiej: idei kompetentnostnogo podhoda v vysshem obrazovanii [Between the personality and profession: the ideas and the problems of competence approach and activating technologies in higher education]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2012, vol. 11, pp. 9–14 (in Russian).

2. Moiseeva H. K., Konysheva M. V. Upravlenie marketingom: teoriya, praktika, informatsionnye tehnologii: ucheb. posobie [Control of marketing: theory, practice, information technology: Tutorial]. Edited by N. K. Moiseeva. Moscow, Finansy I statistika Publ., 2002. 304 p. (in Russian).

3. Sukhinin I. V. Chelovecheskiy kapital i obshchestvo [Human capital and society]. Vvedenie v institutsional’nuyu ekonomicheskuyu teoriyu [Introduction into the institutional economic theory]. Edited by D. S. Lvov. Moscow, Ekonomika Publ., 2005 (in Russian).

4. Kurilchenko N. N. Voprosy upravleniya kachestvom obrazovaniya v vuze v usloviyakh perekhoda na Bolonskuyu sistemu obucheniya [The problems of control of the quality of education in Institute of Higher Education under the conditions of passage to the Bolognian system of education]. URL: http://www.eduhmao.ru/info/i/3854/83645/ (in Russian).

5. Lvovskaya S. S. Metodika provedeniya issledovaniy dlya vyyavleniya udovletvorennosti studentov obrazovatel’noy uslugoy dlya postroeniya marketingovoy tsenovoy politiki [Procedure of marketing researches for the study of the students’ satisfaction with educational service for construction of the marketing price policy]. URL: http://www.uecs.ru/marketing/item/329-2011-03-25-11-49-59 (in Russian).

shvabauer_o._a._105_109_3_156_2015.pdf ( 395.36 kB ) shvabauer_o._a._105_109_3_156_2015.zip ( 389.15 kB )

Issue: 3, 2015

Series of issue: Issue 3

Rubric: PEDAGOGY OF HIGHER SCHOOL

Pages: 105 — 109

Downloads: 1064

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