THE INNOVATIVE IMAGE OF TOMSK: POSITIONING IN MASS MEDIA AND INTERNET
The article contains analysis of the problem “positioning of Tomsk as one of the most important Innovative center in Siberia, which has high scientific, educational potential and creativity”. The studies of publications and audiovisual mass media were performed to recognize themes in the content which are connected with innovative potential. Also some official social sites were monitored in order to find mentions about Tomsk as a center of innovations and technologies.
Keywords: image of the region, territorial marketing, positioning of the region, interregional competition, regional mass media, monitoring, innovational development, International network image, information audit, innovative development
References:
1. Medvedev declares the necessity of competition between regions of Russia. RIA Novosti. URL: http://ria.ru/economy/20130123/919408183.html (date accessed: 01/05/2014) (in Russian).
2. Uskova T. V., Barabanov A. С. Problems of assessing the competitiveness of regions. Questions of Statistics, 2009, no. 1, pp. 49–56 (in Russian).
3. Kotler F., Asplund K., Raine I., Haider D. Marketing places. Attracting investments, businesses, residents and tourists in the city, commune, regions and countries in Europe. Saint Petersburg, Peter Publ., 2005. 382 p. (in Russian).
4. Pankrukhin A. P. Regional Marketing. Marketing in Russia and abroad, 1999, no. 5, 6, pp. 37–46 (in Russian).
5. Krechetova N. Ambition and ammunition: a new image and Tomsk region. Tomsk news, 2006, May 25, p. 17 (in Russian).
6. Soshenko I. The interdisciplinary nature of the concept of “innovation”. Tomsk State Pedagogical University Bulletin, 2013, vol. 13, pp. 136–141 (in Russian).
7. Granberg A. Fundamentals of the regional econom: studies for universities. 5th ed. Moscow, GU VShE Publ., 2006. 492 p. (in Russian).
8. Florida R. Creative Class people who change the future. Moscow, Classical-XXI Publ., 2011. 432 p. (in Russian).
9. Prokofi ev G. Category interdiscursivity as a means of organizing media discourse. Tomsk State Pedagogical University Bulletin, 2013, vol. 5, pp. 77–79 (in Russian).
10. Glukhov A. P. Virtual image of the city in the space of Internet. Science and Education in the XXI century: collection of scientifi c papers based on international scientifi c and practical conference, September 30, 2013: in 34 parts. Part 30.Tambov, Business Science – Society Publ., 2013, pp. 32–34 (in Russian).
( 437.15 kB ) 
( 429.58 kB )
Issue: 3, 2014
Series of issue: Issue 3
Rubric: INTERDISCIPLINARY RESEARCH
Pages: 162 — 171
Downloads: 678