THE INNOVATIVE IMAGE OF TOMSK: POSITIONING IN MASS MEDIA AND INTERNET
The article contains analysis of the problem “positioning of Tomsk as one of the most important Innovative center in Siberia, which has high scientific, educational potential and creativity”. The studies of publications and audiovisual mass media were performed to recognize themes in the content which are connected with innovative potential. Also some official social sites were monitored in order to find mentions about Tomsk as a center of innovations and technologies.
Keywords: image of the region, territorial marketing, positioning of the region, interregional competition, regional mass media, monitoring, innovational development, International network image, information audit, innovative development
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Issue: 3, 2014
Series of issue: Issue 3
Rubric: INTERDISCIPLINARY RESEARCH
Pages: 162 — 171
Downloads: 754