GENDER FACTOR INFLUENCE ON ASSOCIATION BEHAVIOR OF ADVERTISING COMMUNICATION PARTICIPANTS

Variyasova Elizaveta Vladimirovna

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The article presents the data of the unrestricted association survey experiment held in 2010 and aiming at revealing the suggestive potential of advertising food commodities texts. The article also gives the results of gender stereotypes investigation.

Keywords: gender-sensitive factor, unrestricted association experiment, suggestive potential, advertising copy

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Issue: 10, 2012

Pages: 151 — 153

Downloads: 905