THE USAGE VARIETY OF LINGUISTIC MEANS IN NARRATIVE CONSTRUCTION OF RELATIVELY OPENED VERBAL TYPE

Mikhaylova Irina Vladimirovna, Baris Tatyana Albertovna

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The article examines the determined research layer concerning to the investigation of the invariant models in advertising discourse. The authors deal with the main steps of linguistic means usage of narrative constructions; analyse the choice of the narrative fi eld border lines. Also there are main characteristic of basic narrative constructions types, based on the interpreting praxis of the person existence experience in the social interaction system.

Keywords: advertising discourse, narrative construction, communicator, addresser, advertising article, invariant model of communicative interaction

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Issue: 10, 2012

Pages: 21 — 24

Downloads: 842