STEREOTYPES OF THE US AND RUSSIAN BUSINESS CULTURES IN FORMATION OF THE CROSS-CULTURAL COMPETENCE
The paper deals with a psychological mechanism of stereotypes formation. The author studies influence of the stereotypes on cross-cultural communication, specifies interpretation of the stereotypes in regard to the US and Russian business cultures, analyzes functions of the stereotypes which are of paramount importance for cross-cultural communication. The author classifies stereotypes on the US and Russian business cultures. This classification is considered to be helpful for eliminating cultural shock when one encounters a foreign culture.
Keywords: stereotype, cross-cultural communication, psychological mechanism, business culture, communicative strategy, cultural shock
Issue: 2, 2010
Series of issue: Issue 2
Rubric: Science News
Pages: 150 — 153
Downloads: 960