Communications at the Educational Services' Market
In the article the analysis of the marketing commu¬nications' complex is given: advertising, public relations, personal contacts and sale's stimulation. The most important components of the communi¬cation's process at the educational services market are considered. A special attention is paid to the analysis of the edu¬cational services advertising as an effective means of marketing communications. The recommendations concerning the kinds and the content of advertising information about educational services are given in the article.
Issue: 5, 2003
Series of issue: Economics (Special Issue)
Rubric: Education
Pages: 107 — 108
Downloads: 787