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1 | Politics as a sphere of human activity is realized through political communication, which is characrerized by a special system of lexical means, namely political vocabulary. In this work we aim at undertaking semantic analysis of political lexis, classifying and describing its constituents | 1022 | ||||
2 | The main function of a political speech is to influence its recipients. This article is devoted to the study of means and peculiarities of emotional persuasion used in political rhetoric as emotions play a big role for a mass audience. | 1064 | ||||
3 | The article considers the functions of euphemisms in the English language within the framework of the political discourse. The context analysis reveals specificity of the means of expression of euphemia in English: lexemes, collocations. Keywords: political communication, political discourse, euphemisms, functions | 1015 |