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. // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 88-89

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. // Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 52-53

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. // Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 32-35

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Metaphorical Archetypes in the Poetic Text: the Archetype «Life - Motion» in I. Brodsky's Poetry. // Tomsk State Pedagogical University Bulletin. 2000. Issue 3 (19). P. 69-73

The present article is dedicated to the description of different ways of realization of one of the key archetypes of the poet's creative work - «life - motion» - in the lexical structure of the poetic texts of I. Brodsky. On the basis of the communicative study of the lexical means some prominent peculiarities of the poet's ideostyle are found out.

On the Problem of the Lexical Implementation of «Linguocentrism» of the Conceptual Picture // Tomsk State Pedagogical University Bulletin. 2002. Issue 1 (29). P. 9-14

The article is dedicated to the analysis of the verbal representation of I. Brodski's unique language philosophy in the lexical structure of Chapter X in his poem «Gorbunov and Gorchakov». The author traces the means and methods of the lexical implementation of meta-iingual reflection of the poet in the process of realization of the semantic programme of the poetic text. The research carried out by the author of the article enables us to come to the conclusion that a certain system of lexical means implementing the «Linguocentrism» of his conceptual world picture was already formed at an early stage of his creative work.

About Metaphor in I. Brodski’s Poetry // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 34-37

The comparative analysis of metaphoric fragment of sound picture of the world in Russian linguistic mentality and in I. Brodski’s poetry is undertaken. This analysis is based on communicative and cognitive linguistic data. The authors investigate howling as a special type of sound and trace the transformation of the national metaphoric model in Brodski’s literal activity.

- // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 99-100

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TEXT OF FICTION AND ADVERTISING: PRINCIPLES OF REGULATIVITY // Tomsk State Pedagogical University Bulletin. 2006. Issue 5 (56). P. 129-133

The article deals with examination of regulative principles of fiction and advertising texts. Using the comparative approach the author shows the peculiarities of regulative-strategic construction of fiction and advertising texts as the systems of different codes, the latter manage the interpretative reader’s activity and are focused into the prepotent synthesized codes. They are the following: aesthetic code, which functions in fiction communication, and manipulative-pragmatic code, which dominates in advertising communication.

The Specificity of Advertising Text as an Object of Linguistic Analysis // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 108-110

The article points the specificity of object, aim and tasks of linguistic analysis of advertising texts and relates it to the author’s developed conception of emphatic addressee centrism.

THE LIFE CYCLE AND WORLD MODELING POTENTIAL OF MEDIA CONCEPT // Tomsk State Pedagogical University Bulletin. 2010. Issue 6 (96). P. 78-83

A new notion of media concept as a semantic-linguistic phenomenon of a special origin is introduced by the author of the article in the terminological set of the modern linguistic conceptology and text theory. It is marked by media stylisticdiscursive distinctiveness. The life cycle and world modeling potential are regardered as key determinants of media concept semantic evolution.

Keywords: мediaconcept, life cycle, world modeling potential, conceptual voltage, vectors of associative-semantic deployment

THE ROLE OF CULTURAL AND VERBAL PROTOTYPES IN STYLISTIC AND DISCURSIVE EVOLUTION OF MEDIA CONCEPT // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 59-64

The article, upon example of such conceptual dominants of the modern media discourse as crisis, glamour, oil, analyzes the role of verbal and cultural prototypes in the stylistic and discursive formation and development of media concepts. It is proved that force of world modeling potential of the media concept is caused by power of the information-interpretative impulses, broadcast its verbal and mental prototypes.

Keywords: media concept, cultural and verbal prototypes, life cycle, world modeling potential

SPECIFICITY OF REALIZATION OF MEDIA CONCEPT OIL IN THE DISCOURSE OF THE SMALL PRINT PRESS OF THE TOMSK REGION (ON THE NEWSPAPER EXAMPLE “THE NARYMSKY BULLETIN”) // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 232-236

In the article there are analyzed features of realization of media concept oil in small print press of the oil-extracting region. It is proved that a world modeling potential of concept in a subdiscourse of the regional newspaper is caused by latent opposition of values of traditional country culture connected with the oil factor installations of civilization and urbanism.

Keywords: media concept, world modeling potential, media discourse

AXIOLOGICAL PROFILE OF THE CONCEPT “OIL” IN LANGUAGE CONSCIOUSNESS OF INHABITANTS OF BAKU (DATA OF A LINGUISTIC EXPERIMENT) // Tomsk State Pedagogical University Bulletin. 2013. Issue 2 (130). P. 190-194

In the article the authors analysed the axiological profile of the concept oil in language consciousness of inhabitants of Baku based on the material of the analysis of the linguistic experiment results. In comparison with “oil centrism”, inherent in mentality of inhabitants of Strezhevoy (Tomsk region), the Bakiners are not so categorical and perceive oil as a basis of progressive humanistic transformations.

Keywords: axiological profile of a concept, regional picture of the world, media concept oil, linguistic experiment

ASSOCIATIVE-SEMANTIC CORRELATION OIL – FOOD IN THE DISCOURSE OF THE RUSSIAN POETRY OF THE REVOLUTIONARY ERA // Tomsk State Pedagogical University Bulletin. 2013. Issue 3 (131). P. 187-191

The article is devoted to the analysis of associative-semantic correlation oil – food significant in the Russian poetry of a revolutionary time. It is proved that concept oil inclusion in a discourse of the Russian poetry becomes one of the significant elements of updating of a lingvocultural code of an era towards technicism and a mechanicism peculiar to modernist and vanguard art consciousness in the 10ies – 20ies of the 20th century.

Keywords: stylistic-discursive evolution, Russian poetic discourse

RUSSIAN LINGUISTIC CULTURE AT THE CROSSROADS OF CULTURES: “THE BAKU VERSE” BY S. YESENIN AND V. MAYAKOVSKY IN THE FOCUS OF THE CONCEPT OIL // Tomsk State Pedagogical University Bulletin. 2014. Issue 2 (143). P. 87-91

The concept of the Baku text, phenomenon of Russian linguistic culture at the crossroads of cultures, created by esthetic judgment of the image of oil is described in the article. It is proved on the material of “The Baku verses” by S. Yesenin and V. Mayakovsky that the social paradigm of the embodiment of concept oil in the Baku text develops towards these or those forms of the new religiousness and the statement of the absolute human will. The development of this line of interpretation of the concept in Russian poetic discourse is caused as a whole by unique social and historical circumstances in which Baku cultural topos was formed in the first half of the 20th century.

Keywords: Russian linguistic culture at the crossroads of cultures, Baku text, concept oil

LINGVO-CULTURAL ORIGINALITY OF THE REGIONAL INFOSFERE: CREATIVE WORKS OF TOMSK ROCK-POET V. SHESTAKOV IN THE CONTEXT OF THE SIBERIAN PUNK SUBCULTURE // Tomsk State Pedagogical University Bulletin. 2014. Issue 10 (151). P. 174-177

The creative works of the Tomsk rock leader of the late 1980s – early 1990s V. Shestakov are considered in the given article in order to describe the lingvo-cultural originality of the regional infosfer. The poet’s discourse is seen in the aspect of the reflection of Siberian punk subculture in it. Born in the years of perestroika, the Siberian punk embodied in poetic texts own tragic vision of the social reality of the USSR in transition and clearly outlined protest not only against the official ideology, but also against the absurdity of the world order as a whole. A striking example of Tomsk Siberian punk version was the creation of the group “Children of Obrub” and its leader Viktor Shestakov, in whose poetry such traits as hypertrophic nihilism, pessimism, nonconformism, and acute social orientation are embodied. These features are characteristic of Siberian punk subculture as a whole, they originally refracted in a peculiar system of symbols and images inherent idiostile of creative language personality of Tomsk rock poet.

Keywords: regional infosphere, creative linguistic personality, Siberian punk subculture

LINGVO-CULTURAL ORIGINALITY OF TOMSK ROCK POETRY: TIME AND SOCIETY IN THE POEM “CHILDREN OF FINAL” BY PUNK POET V. SHESTAKOV // Tomsk State Pedagogical University Bulletin. 2015. Issue 4 (157). P. 160-164

The poem of the Tomsk rock leader of the late 1980s – early 1990s V. Shestakov is considered in the given article in order to describe the lingvo-cultural originality of the regional rock poetry. The poet’s discourse is seen in the aspect of the reflection of Siberian punk subculture in it. Born in the years of perestroika, the Siberian punk embodied in poetic texts own tragic vision of the social reality of the USSR in transition and clearly outlined protest not only against the official ideology, but also against the absurdity of the world order as a whole. A striking example of Tomsk Siberian punk version was the creation of the group “Children of Obrub” and its leader Viktor Shestakov, in whose poetry such traits as hypertrophic nihilism, pessimism, nonconformism, and acute social orientation are embodied. These features are characteristic of Siberian punk subculture as a whole, they originally refracted in images of time and society of Tomsk rock poet.

Keywords: regional rock poetry, creative linguistic personality, Siberian punk subculture

GAMIFICATION AS A WAY OF LEARNING ORGANIZATION // Tomsk State Pedagogical University Bulletin. 2015. Issue 9 (162). P. 60-64

The article substantiates the effectiveness of gamification as a new way of learning organization, having a great pedagogical potential. It is proved that the use of computer games tools in the educational process, firstly, increases the motivation of the subject to give a stronger and better attention to educational activities, and secondly, extend the commitment to the goal, and finally, increases the probability of achieving this goal. From other gaming practices (role-playing, business games, etc.) gamification differs in not imitation nature of the activity: keeping unchanged the content of educational activities gamification radically transforms the way of organization these activities and accompany the entire education cycle.

Keywords: gamification of education, gaming technology, way of learning organization

DISCURSIVE INTERACTION OF CONCEPTS OIL AND GOOD/EVIL IN CREATIVE WORK OF TOMSK NORTH JOURNALIST // Tomsk State Pedagogical University Bulletin. 2016. Issue 3 (168). P. 63-67

Language culture of Siberian oil north is brightly represented in the work of the journalist Asya Shulbaeva. The article discusses the discursive interaction of concepts oil and good / evil in the texts of the journalist about Strezhevoy-city Tomsk region. Strezhevoy as a single-industry town has an oil field as a fundamental organizing principle. Media presentation of the city and its inhabitants, the economy of the Tomsk region is realized through the prism of “oil centrism”. Oil is not an ethical concept and is not directly measured in moral categories, but indirectly is good and social good, as everything about oil is portrayed as a positive phenomenon of modern economic and socio-cultural life of the North of Tomsk.

Keywords: discourse of the journalist, interaction of concepts

EDUCATIONAL CHALLENGES OF THE NEW GENERATION: GAMIFICATION OF THE READING PROCESS AS A WAY OF ORGANIZING TEXTUAL ACTIVITY (ON THE EXAMPLE THE USATODAY PROJECT) // Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 76-80

Reading as a leading process of initiation to knowledge is one of the main skills needed for educational activities, but also requires more time and cognitive costs from the learner. Information habits and needs of a new generation pose serious challenges for educational practices and require new solutions within the organization of the textual activity. In response to these challenges in practical field appear curious, successful experiments requiring review and synthesis. We consider the example of a successful gamification of the process of textual activity on the example of USATODAY project with the aim to identify the pedagogical potential of these technologies.

Keywords: gamification, education, textual activity, reading, information

THE LAOWAI NETWORK JARGON: THE CHINESE LANGUAGE AND CULTURE IN THE RECEPTION OF RUSSIAN EXPATS (INTRODUCTION TO THE TOPIC) // Tomsk State Pedagogical University Bulletin. 2018. Issue 2 (191). P. 103-108

The article is devoted to the explanation of the actuality and innovation of the issues of complex linguistic study of Laowai network jargon – the language of Russian expats in China Internet communication. On the background studies of the Russian language in Eastern countries and Russian-Chinese frontier, discusses the history of the issue. The author proves the uniqueness as compared to the historically previous and compared to other contemporary bilingual (e.g. English-Russian), the situation of interaction between Russian and Chinese cultures in the discourse of virtual Russian Diaspora. The expats have no plans for assimilation in new community and the situation of a balanced linguistic partnerships between typologically radically different languages with approximately equal reputational status determine the specifics and dynamics of the reception of the Chinese language and culture. Chinese ksenonims in laowai substandart have a dual functionality. On the one hand, they, being jargon lexical substrate, perform all inherent in the jargon vocabulary of functions: identification, password, evaluative, expressive, creative. On the other hand, being other cultures lexical substrate, they are the main guides to the world of language, which has secondary cultural orientation, language, turned into the area of foreign language culture. A comprehensive analysis of the language network communication of Russian expats in China has great potential from the perspective of Internet linguistics and discourse studies, contact and comparative linguistics, cultural linguistics and intercultural communication, studies of the Russian language abroad and jargon studies.

Keywords: the language of Russian expats in China, laowai network jargon, the language situation, the Russian and Chinese linguistic culture, ksenonym

XENONIMS-INTERPRETATIVES IN NETWORK DISCOURSE OF THE RUSSIAN-SPEAKING DIASPORA OF CHINA (THE STUDY OF XENONIM CHABUDOU) // Tomsk State Pedagogical University Bulletin. 2020. Issue 2 (208). P. 29-36

Introduction. This article is devoted to studying a special type of network of the Russian Diaspora discourse is the discourse of the Russian-speaking Diaspora of China as a representative of the Russian linguistic culture, which is focused in the area of Chinese culture. Along with xenonyms-realities, xenonyms-interpretatives are distinguished in this discourse. If xenonyms-realities are signs of non-equivalent, initially ethnospecific phenomena and concepts of foreign-language reality, then xenonyms-interpretatives have full-fledged lexical correspondences in the recipient language, are not marked by ethno-cultural marking in the matrix language and serve the perception, understanding and interpretation of foreign language and socio-cultural reality by the Diaspora community. Material and methods. The material of the research is more than 1000 texts of network communication of the Russian-speaking Diaspora community of China, including the xenonym-interpretative chabudou. Along with the methodological tools of interlinguoculturology, derivatology and lexical semantics, the methods of contextual and discourse analysis, as well as corpus and experimental linguistics are used. Results and discussion. The analysis of data from the Online Chinese corpus and the results of a pilot experiment aimed at identifying indications of the language consciousness of Chinese students shows that the Chinese adverb 差不多 chabuduo is a typical frequency word in everyday Chinese word usage and is not endowed with special linguistic and cultural significance as an ethnospecific concept. As a reference means of expressing the universal semantic category of approximation, it has direct equivalent in the Russian language: примерно (about), приблизительно (approximately), почти (almost). However, in the course of entering into the network Russian-speaking diasporal discourse and adapting in it to the function of the xenonym-interpretative adverb chabudou undergoes a number of morphological-syntactic and lexical-semantic transformations during its entry into the network Russian-speaking diasporal discourse and adaptation in it. The main ones in this series are the substantiation of the adverb that contributes to the conceptualization of the characteristic parameters, the expansion of the range of syntactic positions of the lexeme, its inclusion in a variety of word-forming and semantic derivative modifications. Conclusion. At the level of the hypertext of discourse xenonym-interpretative is endowed with a special ethnospecific meaning, there is an intensive increase in the frequency of its use, the introduction of the xenonym into the structure of quasi-precedent statements and other forms of linguocreative practices of the network Diaspora community.

Keywords: network discourse of the Russian-speaking Diaspora of China, xenonyms-realities, xenonymsinterpretatives

XENONYM-INTERPRETATIVE МАФАНЬ IN NETWORK DISCOURSE OF THE RUSSIAN-SPEAKING DIASPORA OF CHINA // Tomsk State Pedagogical University Bulletin. 2020. Issue 5 (211). P. 19-26

Introduction. This research is devoted to the study of xenonyms-interpretatives in the network discourse of the Russian-speaking diaspora of China as a representative of the Russian linguistic culture, which is focused in the area of Chinese culture. Xenonyms-interpretatives have full-fledged lexical correspondences in the recipient language, are not marked by ethno-cultural marking in the matrix language and serve the perception, understanding and interpretation of foreign language and socio-cultural reality by the diaspora community. Aim and objectives. The purpose of the study, based on the consideration of one of the most common in the analyzed discourse xenonym мафань, is to trace the mechanisms of linguistic and discursive adaptation, as well as the peculiarities of functioning of xenonym-interpretative in public Internet communication of the Russian-speaking community in China. Material and methods. The material of the research is more than 500 texts of network communication of the Russian-speaking diaspora community of China, including xenonym-interpretative мафань. Together with the methodological tools of interlinguoculturology, borrowing theory and lexical semantics, the methods of contextual and discourse analysis, corpus and quantitative linguistics are used. Results and discussion. Xenonym-interpretative мафань when entering and adapting in the network diaspora discourse, including graphic adaptation, undergoes large semantic, derivative, stylistic, morphological-syntactic transformations, demonstrating at all these levels an extremely high degree of mobility and variability. The analysis of written fixation variants showed a substantial dominance of spelling according to the normative transcription system of Chinese names written in Cyrillic alphabet, along with a significant number of and hieroglyphic writings. When the xenonym is adapted to the specifics of the morphological and syntactic structure of the Russian language, its significant grammatical variability and facts of inclusion in the process of occasional word formation are also observed. The analysis of dictionaries data, as well as corpus and other data about the use of the word in the authentic speech environment revealed a large number of different in semantics and parts of speech affiliation equivalents of translation, but also the presence of book and etiquette stylistic coloring in the Chinese language, not preserved in the Russian-speaking informal communication. Analysis of the facts of metalanguage reflection on the xenonym, as well as the totality of contexts of its use in the hypertext of diaspora discourse revealed the presence of a semantic and stylistic lacuna in the Russian language, which is filled by the xenonym мафань as a universal concept that denotes unpleasant, discomforting activity or situation. Conclusion. As a result of the research, a project of the methodology of complex analysis of the xenonyminterpretative in the network diaspora discourse has been compiled.

Keywords: network discourse of the Russian-speaking diaspora of China, xenonyms-interpretatives

Network diaspora discourse: definition of the concept // Tomsk State Pedagogical University Bulletin. 2024. Issue 1 (231). P. 7-14

The article is of review-theoretical nature and contains an analysis of the works of linguists and representatives of other branches of humanitarian knowledge, who have contributed to the development of the problems of language and linguistic existence of personality, first – in the new digital space, and second – outside the metropolis in the field of strong influence of other linguocultures. The aim of this paper is to formulate a definition that most relevantly characterizes the current state of such an object of contemporary discursive research as network diaspora discourse. In the section «Network discourse: approaches to research» against the background of related terms and concepts the choice of the term network discourse is justified, its broad and narrow understanding is described. The narrow understanding of the term is characteristic of the discursive approach to the analysis of speech communication with the emphasis on the following characteristics: realization in social networks, informal communication of users united by a common interest, the possibility of free access to it. In the section “Network discourse of diaspora communities” the formation and maintenance of the network collective identity is outlined as one of the priority missions of any Internet community, such phenomenon of modern reality as digital diasporas is defined, and the modern Russian-speaking digital diaspora is presented as a network community united by the Russian language and the collective task of sociocultural adaptation in a new country. Network diaspora discourse is a special kind of texts of network communication of representatives of diaspora communities, immersed in the situation of reception and interpretation of various aspects of foreign reality. Diaspora network discourse always has a specific linguistic embodiment (Russian-speaking, French-speaking, etc.) and can be presented both as a universalia in the form of network speech interaction of the global community of speakers outside the metropolis, and as a set of local variants-uniques in the form of network s peech interaction of diaspora communities of specific countries and regions.

Keywords: network diaspora discourse, digital diaspora