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1 | Aim and objectives. This issue is relevant for modern print journalism, which publishes materials on the economic theme. Since the book vocabulary is an effective means of expression and a tool for the implementation of the author’s plan, the use of book words in such texts goes far beyond highly specialized terminology. Among this kind of vocabulary can be called terms from other areas of scientific knowledge, used mainly in a figurative sense, outdated and old vocabulary, words of poetic speech, etc. The aim of the work is to consider the main functions of the book vocabulary in the journalistic economic text, as well as to identify the main tasks that it performs in publications on the economic theme. Material and methods. The work is done mainly by the method of comparative analysis of the language means of journalistic texts on the economic theme of the daily newspaper “Moskovsky Komsomolets” and the business newspaper “RBK”, because they cover important economic topics, publish materials in different genres and present readers with different points of view. Results. The first of these tasks, which performs book vocabulary in the text of economic publication, is the transfer of the author’s assessment, the journalist’s attitude to the subject of speech. In addition, book words can be a means of creating irony. The second task is explained by the desire of the author of the published material to draw the reader’s attention to the text as a whole or to individual problems addressed in it. To do this, journalists often resort to noneconomic terms used in a figurative sense, and to Patriotic vocabulary, inscribing it in a variety of contexts. Note that book words can become a kind of stylistic frame of the text. Conclusion. According to the results of the work, it is concluded that book vocabulary is one of the most effective tools of journalistic creativity. The scientific novelty of the study lies in the fact that at the moment there are no scientific papers on the use of language tools in the texts of economic journalism. The results obtained in the course of the work can be used to train future journalists. Keywords: functions of literary vocabulary, economic discourse, author’s assessment, media text, means of expression, terminology, outdated vocabulary | 907 | ||||
2 | Introduction. Teaching Russian in secondary school, speech development and the formation of spelling and punctuation skills is an important task that involves a number of difficulties. Effective study of the Russian language in a secondary school is often hindered by factors such as poor perseverance, lack of interest in the subject, bilingualism, and more. Russian Russian spelling rules algorithmized representation method is considered in this paper, which allows to improve the quality of teaching Russian to middle and senior school students. The purpose is to substantiate the effectiveness of the algorithm method in teaching the Russian language to children of secondary schools, to consider approximate models of training algorithms. Material and methods. Theoretical methods (modeling, analysis, synthesis) were used in the work; empirical methods (observation, comparison, experiment). Results and discussion. Simple memorizing of the rules does not always lead to increased literacy of students. The algorithm method provides for the joint compilation of algorithmic schemes of various types with students, which illustrate the rule being studied, allow you to work out the mechanism of reasoning step by step when performing spelling and punctuation tasks. This approach contributes to the achievement of a high quality of knowledge through the systematic development of practical skills with the help of schemes adapted to the needs of each child. The training algorithm can have different types: from a clearly formulated scheme (similar to a mathematical example) up to a colorful illustration that will be understandable to children with creative abilities. Conclusion. The algorithm method can be applied to study almost any rule of Russian spelling and punctuation. In the scheme created jointly with the students, there should be a place for exceptions and for examples that the child will enter independently. When creating a training scheme, the student is an active co-author. A circuit is never a closed system. It is being refined and improved in the process of practical activity of students. For children from the same class, the schemes can be completely different, as they have been improved and finalized independently. Keywords: methodology, algorithm, teaching, Russian language, interactivity, secondary school | 405 |