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1	POLYCULTURAL EDUCATION IN THE SYSTEM OF LANGUAGE TRAINING OF ADVERTISING SPECIALISTS // Tomsk State Pedagogical University Bulletin. 2012. Issue 5 (120). P. 65-68 In this article the author analyzes the topical problem of language polycultural education of advertising specialists in the linguistic university. The author offers the technology of teaching a foreign language to students of the advertising faculty, thus proving that study of advertising cannot be separated from study of national-cultural specificity and linguistic realities. Keywords: language polycultural education, an individual’s cultural identity, national-cultural specificity, advertising communication, advertising localization	995

POLYCULTURAL EDUCATION IN THE SYSTEM OF LANGUAGE TRAINING OF ADVERTISING SPECIALISTS // Tomsk State Pedagogical University Bulletin. 2012. Issue 5 (120). P. 65-68

In this article the author analyzes the topical problem of language polycultural education of advertising specialists in the linguistic university. The author offers the technology of teaching a foreign language to students of the advertising faculty, thus proving that study of advertising cannot be separated from study of national-cultural specificity and linguistic realities.

Keywords: language polycultural education, an individual’s cultural identity, national-cultural specificity, advertising communication, advertising localization

995

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